Why Does Every Brand Need Social Listening?

It's no secret that social media has become an integral part of our society and the way consumers use it has changed dramatically. With brands like McDonalds, Nike, and Starbucks all having more than 10 million followers on Facebook alone, it is apparent how quickly the shift to digital marketing occurred. 

While in the early days of social media, brands could get away with simply having a Facebook and Twitter page. But now, in order to be successful, brands need to be on all social media platforms and they need to be active on them. 

We know this can be a lot of work, and it's easy for brands to fall behind if they're not carefully monitoring all their channels. So, what does this mean for businesses? This means you must use social listening to stay ahead of your competition!

But what is social listening? Do you have any idea about this term or you are hearing it for the first time? Well, whatever is the case, this post has got you covered.

In this blog, we’re going to discuss social listening, its use for brands, and some tips that can help you get started with it.

What is Social Listening?

Social listening is the process of monitoring online conversations to understand consumer sentiment and identify potential areas of opportunity. By analyzing data from various social media channels, businesses can gain insights into what customers are talking about, how they feel about a product or service, and what issues they may be facing. 

This information can create better customer experiences, improve marketing campaigns, and even resolve complaints.

Why you should use Social Listening?

Brands need to understand and empathize with consumers better than ever before. That's where social listening comes in. Social listening is one of the most valuable tools that brands can use to achieve this goal, but many companies don't see it as a necessary investment for their brand. 

In fact, not even half of marketers surveyed by Brandwatch in a 2018 study said that social listening was a "critical" part of their marketing strategy. However, this mindset needs to be changed to get success for your brand.

Social listening tools make it easy for brands to keep track of what people are saying about them online. Not only can social listening tools help you keep track of what people are saying on social media, but they can also help you track what people are saying about your brand on blogs, forums, and other websites.  

In addition, there are more platforms than ever before on which to share content. This makes it difficult for brands to keep up with all the conversations happening online about their products and services. Hence, social listening comes to the rescue.

Tips to get started with Social Listening

1.Use Social Media Management Tools 

You can use social media management tools like Cloudsocial to track the latest trends & events. You can find out keywords and hashtags that are relevant to your brand. The tool will also help you monitor all social channels, spot potential customers, and see who is talking about your brand, what they are saying, and where they are saying it.

2.Look out for Negative Feedback

You must pay attention to negative sentiment. While it's important to track positive feedback, negative comments can provide valuable insights into potential areas of improvement. Be sure to address any complaints quickly and effectively to show that you care about your customers' experiences.

You can use Cloudsocial to spot negative feedbacks on your social channels & respond to hem accordingly.

3.Analyze the Data properly

Once you have collected data from social media channels, be sure to analyze it in order to find trends and insights. This information can help you make better decisions about product development, marketing campaigns, and more.

Social listening also helps brands make sense of this data by giving them a holistic view of what people are saying about them online. It also helps them identify key influencers and trendsetters who are talking about their brand. 

You can track your social media performance & customize your branding strategy using Cloudsocial’s insights & analytics

Conclusion

As you can see, social listening is a powerful tool that every business should adopt. By monitoring online conversations, businesses gain a deeper understanding of their customers and can create better experiences that ultimately lead to increased sales. So, what are you waiting for? Get started with social listening today!