Social Media Marketing Tool


 What Is The Ideal Time To Post Videos On YouTube?

YouTube is one of the most popular platforms to upload video content, and is an ideal choice for your social media content strategy. 

While talking about this platform, a very common question that we often face is "what time to post on YouTube?". As per studies, uploading videos at the right time can increase the video views by 500%. 

But how can you know the optimal time to post on one of the major social platforms like YouTube? Don’t know? This post has got you covered with this. 

In this blog, we’ll discuss why posting at the right time on YouTube matters, the best times you can consider for this, and how you can find out the ideal time for your business’s success. Let’s dive in now. 

Why does the Video Posting Time matter on YouTube?

Obviously, it is not 2004 anymore. We’ve come so far, hence, getting noticed on major social media platform like YouTube doesn’t happen by chance. 

To ensure the success of your YouTube videos, posting at the optimal time is crucial. The timing of the post influences your online activities and its views. It can increase or decrease the number of views on your content.

Publishing your videos at peak times also increases the chances of getting 2 to 5 times more views on your videos. This is because 70% of YouTube viewers find content based on recommendation algorithm of the platform. 

What is the Ideal Time to Post Videos on YouTube?

A recent study conducted by Lab42 reveals that people prefer to watch videos during morning and evening time.

Lab42's survey included a total of 1000 people, which turned out to be informative for businesses. Respondents revealed they preferred watching YouTube videos between 7 PM to 10 PM by spending maximum internet traffic on it.

The study also reveals that most businesses owners might be wrong about their targeted audience as they think that people who would spend more time on the internet are college students.

The survey included total respondents between 25-54 age group with male and female ratio of 50-50.

After analysing this, we've done some research and found out what are the best hours to post on YouTube to get a maximum number of views.

Preferable Days & Hours to post on YouTube


Preferable Days & Hours to post on YouTube



Any Weekday


2:00 PM to 4:00 PM EST


4:00 PM EST


Thursday & Friday

2:00 PM to 4:00 PM EST


9:00 AM to 11:00 AM EST



11:00 AM EST


How can you find the best time to post YouTube videos for your brand?

There are various free online tools available, such as Cloudsocial, to determine what time will be best to post content on YouTube. 

If you want your business to be successful, it would be beneficial for you to do research and determine when viewers are watching videos in your niche so that you can schedule all your future videos in order to get maximum views and engagement. 

Here are some tips to find the best time for posting on YouTube for your brand.

1.Check YouTube Insights

You can check out what time of day is best for your business or video by following the link Next, consider which time zone works best for you and your target audience so that you can publish all future videos at the same time in order to maximize views. 

If you own a business, it is essential for you to check out what time zone your target audience belongs to.

2.Ask from your peers

You can also consult with other YouTubers who are already successful and posting videos in your niche. They might give you some insight into what time is most optimal for the audience. 

Once you know what time works best for your viewers, it would be beneficial for you to post your videos at the same time in the future.

3.Ask from your YouTube Community

It is important for you to start with your audience in order to determine the ideal time when they are online. You can conduct a poll or ask relevant questions from your audience in order to gain insight into their preferences and discover the best time when they like to watch videos. 

Furthermore, it is essential for you to consider various factors such as business goals, network preferences, business hours, and your target audience. 

Bottom Line

So, this is it about the best times to post on YouTube. Now that you know about the right timing to post videos, don’t forget to schedule them through a tool to keep yourself free from daily posting activities.

You can use our social media management tool, Cloudsocial to schedule your videos on YouTube and ensure they are posted at your desired times. This will help you maximize your content visibility & improve your brand awareness by multiple times.

We hope the above post will help your business to find success on the channel.

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