Social listening is one of the important metrics followed by marketers to create their strategy. This is the reason social media listening tool of different kinds are getting popular. Social media monitoring and social media listening are two different things. Thus, in this blog post, we will share what is social listening and why it is important to use it.
What is Social Listening?
Social listening, also known as social media listening, is a process of listening to the users mentioning your brand or keywords.
Difference between social media monitoring and listening is in monitoring, you only monitor engagement on your social media pages. While in social media listening, you listen to the audience as a whole and inspect what are their emotions to your brand compared to your competitors. Thus, social listening also gets connected with the word “Social media sentiments”.
Not all social media monitoring tools offer a social listening feature. Thus, it is necessary to check the features offered by that tool to save money on buying social media listening tool additionally.
Why Social Listening is Important?
Social media platforms can let you find new leads, defeat competitors, and earn the loyalty of customers. To achieve all these, you need much more than a simple social media monitoring tool. You need to focus on social media listening and take complete advantage of its power