Many people find it difficult to differentiate social listening and social monitoring from each other. Therefore, often some people use these terms interchangeably. However, both are different and that is the reason you can find both social media listening and social media monitoring tools in the market.
Ideally, marketers must choose one of those social media management tools that support both, social media monitoring and listening. Also, the marketers must focus on both social monitoring and listening to improve KPIs (Key Performance Indicators).
Let us explain the difference between both and help you learn how you can effectively use social media management tools for social monitoring and listening.
What is a Social Media Monitoring?