Social Media Marketing Tool

Date:13-05-2021
Author:Admin

 

Online Brand Reputation Management through Digital Media

A brand becomes synonymous with a particular product or service due to its pool of loyal and socially privileged customers. It can quickly perish into the void if customer satisfaction is not met according to expectations. From bad reviews to aggressive social media posts, all these actions propagate as wildfire, which can lead to ejecting criticism and damaging effects. Further, these actions can take a toll on the brand value, and the associated business might crumble into nothingness.

Again, appreciative posts, a thread of good reviews and expanding the brand goodwill through social media, can increase the customer conversion rate. They can even create an unmatched brand value. Hence, online brand reputation management is an issue of utmost importance.

Let’s Explore Online Brand Reputation Management

Online brand reputation can be publicized as the peak of every bit of information about the concerned business or brand that is accessible online. Data analytics that retrieves contextual data gather this information about the brand, the related products, and services. This information can be generated by personal reviews, comments, tweets, and other forms of information available on the web. When the information is easily retrievable, it creates a stronger impact on online brand reputation management.

You May Like: Brand Monitoring and Its Importance

Some of the Brief Online Reputation Management Case Studies

A Celebrity Taking Help from an ORM Agency

The Problem: A singer was blamed for immoral activity, however, was not convicted for the same, but the media went nuts. The negative stories were dominating the initial three pages of Google on his name.

The Solution: The hired ORM team closely worked with the singer to fix his online reputation. They right away declined the Google rankings of the off-putting pages and hid them by promoting constructive content on the internet. The team dominated all the three pages of search results with applicable and positive content in around 35 days.

A Real Estate Company Hiring an ORM Service Provider

The Problem: The real estate company had multifaceted online reputation issues. The company was harshly attacked by its customers, staff, and partners for the late delivery of projects. 

The Solution: The ORM Company focused on clearing up to all the stakeholders the real reasons following the project delays online. The reasons posted on the digital media sites were entirely justifiable, and most stakeholders calmed down. 

Getting Started with Online Reputation Management 

Monitoring Key Social Media Channels

Monitoring is one of the top most ways of managing online brand reputation. Social media networks like Facebook alone boasts of 26.3 % of the entire online population and over 2.6 billion active monthly users.

Even other channels are highly useful for building trust and loyalty amongst the existing customer base. Further, using platforms like Instagram help in reaching out to prospective consumers who might be interested in relatable content. Twitter assists users to stay updated with real-time and trending information. So, whether you are structuring your reputation or refurbishing it, the key is to tweet positive content, be responsive, stay away from arguments, and connect with the right influencers. 

So, the diverse sorts of engagements on Instagram and Twitter can assist you with your ORM strategy.

Analyzing Target Audiences

Once the audiences are identified comes the priority of analyzing them to convert them into a loyal customer base. With interactions through social media platforms, you can engage with prospective customers. This engagement can be further enabled through the newest and appealing trends like stories and status updates, which augment ORM.

Building Positive Brand Image

Online brand reputation management includes digital strategies that make all the positive information about the business easily accessible. It even covers techniques that minimize or delete any negative feedback from online platforms. Active collection of testimonials and online reviews that boost visibility and contribute to building a positive brand image is also incredibly essential.

Search Engine Result Enhancements

Organizations and businesses keen on boosting their online brand values concentrate on an array of reputation management services. The visibility of the brand over the web and using that in planting an indelible impression upon the searcher's mind is dependent upon search engine result enhancements. Search engine result augmentation happens with the creation of ideal, precise, catchy, and informative content. It could be visually appealing and boasting of positive content that would rank up the business in search engine optimization.

Building Sharp Brand Image Through Different Search Engines

Brand reputation and building a sharp brand image is necessarily emphasized by a few of the world's most notable and most used search engines. Google is the most noteworthy as it receives an average of 5.6 billion searches per day. Others include Bing, Google Autocomplete Cleanup, Yelp and Google review sites.

Backing ORM Strategy Through Influencers 

To back your ORM strategy, you need to be listening, analyzing, and replying to key conversations from influencers on digital media. Finally, people like social media influencers, journalists, or reviewers, talking about your brand will impact larger audiences and create a positive influence.

Other ORM Tactics

Precise communication, effective management, and swift but valuable responses are crucial to be posted on message boards and complaint boards as ORM tactics.

So with the right kind of approach, it could mean pure joy in building the brand value.

Key Takeaways

Building a brand stature online, making it into a trending statement and its management is a really demanding job that employs a range of essential criteria. Whereas destroying an already existing brand value through online means is comparatively a piece of cake. So while stressing upon Online Brand Reputation Management, one should follow the tried and tested path as guided above rather than opting for shortcuts.

Read Next Blogs: How Social Data Can Enhance Business Actions 


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