Social Media Marketing Tool

 How to Boost Your Social Media Marketing with Sentiment Analysis

Social media marketing has been helping many businesses boost their profits for a long time now. Powerful as it may be, however, it hasn’t quite been able to help marketers leverage emotions - until now that is - Sentiment analysis.

What is Sentiment Analysis (And 3 Reasons Why it is Important)?

Sentiment analysis is simply collecting and analyzing data from online mentions to help you know how your customers feel about your brand/product. By analyzing the words and tones people use in their conversations, you can tell whether they are happy, disappointed, or neutral about your (or your competitor’s) product.

So why is it important to monitor your audience’s emotional temperature?

Here are 3 good reasons:

  • Emotions influence buying decisions. Knowing how your customers feel about your product is important in helping produce better iterations.
  • Gauge public opinion over a topic. This can help in fine-tuning your social media marketing strategy.
  • Great for competitor research. Knowing how your target market feels about your competitors can help you better position your brand.

In essence, sentiment analysis is a subset of social listening that deals with the emotional aspect of online conversations around your brand.

How To Conduct Sentiment Analysis

Now that you see how important sentiment analysis is, you’re probably wondering how to do it. Let’s take a look at 2 ways you can do so.

1. Manually

You can manually analyze how people feel about your brand by monitoring what they are saying and how they are saying it. To do this:

  • Determine the terms you’ll use for your analysis. This is for both positive and negative sentiments. Examples of positive terms can be love, best, amazing, etc, while negative terms can include poor, ugh, worst, etc.
  • Choose your platforms. Where do your customers hang out online? This is where you have to concentrate your efforts.
  • Monitor conversations. Go through your social channels and monitor the conversations around your brand and gauge the sentiments around them.

As you can tell, this is a rather time-consuming process. Thankfully, there is a better way.

2. Use a Tool Like Cloud Social

The fourth industrial revolution has seen an explosion in the number of tools that automate mundane and tedious processes. When it comes to social media, particularly sentiment analysis, Cloud Social is one such tool you can trust.

Why Cloud Social?

Here are 3 simple reasons:

  • Enables you to manage multiple social media channels from a single dashboard
  • Has a cutting edge AI-powered engine that quickly scours the net for mentions - and analyzes them.
  • Can handle multiple brands/profiles

Not only will using Cloud Social save you loads of time, but it will also save you tons of money.
Sentiment Analysis - If You’re Not Yet Doing It, You Should 

Brand mentions are important in directing your marketing strategy. And gaining insight into the sentiments behind those mentions empowers you to better position your brand through on-point messaging. So, if you’re not doing it, you best start now.

Read Next Blog: 5 Ways To Scale Social Media Strategy for Better Growth

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