Social media marketing has been helping many businesses boost their profits for a long time now. Powerful as it may be, however, it hasn’t quite been able to help marketers leverage emotions - until now that is - Sentiment analysis.
Sentiment analysis is simply collecting and analyzing data from online mentions to help you know how your customers feel about your brand/product. By analyzing the words and tones people use in their conversations, you can tell whether they are happy, disappointed, or neutral about your (or your competitor’s) product.
So why is it important to monitor your audience’s emotional temperature?
Here are 3 good reasons:
In essence, sentiment analysis is a subset of social listening that deals with the emotional aspect of online conversations around your brand.
Now that you see how important sentiment analysis is, you’re probably wondering how to do it. Let’s take a look at 2 ways you can do so.
You can manually analyze how people feel about your brand by monitoring what they are saying and how they are saying it. To do this:
As you can tell, this is a rather time-consuming process. Thankfully, there is a better way.
The fourth industrial revolution has seen an explosion in the number of tools that automate mundane and tedious processes. When it comes to social media, particularly sentiment analysis, Cloud Social is one such tool you can trust.
Here are 3 simple reasons:
Not only will using Cloud Social save you loads of time, but it will also save you tons of money.
Sentiment Analysis - If You’re Not Yet Doing It, You Should
Brand mentions are important in directing your marketing strategy. And gaining insight into the sentiments behind those mentions empowers you to better position your brand through on-point messaging. So, if you’re not doing it, you best start now.
Read Next Blog: 5 Ways To Scale Social Media Strategy for Better Growth