6 Tips For Successful Influencer Partnerships
Nowadays, the best place to gain wider brand exposure is through social media platforms. This is where almost everyone spends their time in between their daily responsibilities. Through these websites, businesses can create a more organic and personalized relationship with their target audience.
To avoid getting drowned out by the many voices in social media networks, more and more companies partner up with influencers. In fact, Business Insider predicts businesses will spend up to $15 billion on influencer marketing alone by 2022.
The reason why influencer marketing works is mainly the authenticity they bring when endorsing a product. Unlike celebrities, influencers are your average people who receive huge following on the internet. They are seemingly more relatable and real than paid actors. Therefore, other people on the internet feel like they can trust influencers’ judgement more than celebrities.
There are other benefits as well when it comes to collaborating with influencers for your business’ marketing needs. It can help you reduce cost on ads, and it also leverages your online reputation.
If you’re one of those businesses planning to try it out, here are some tips for influencer marketing to make your partnership successful.
1. Find the Right Face For Your Brand
Representation is everything when it comes to influencer marketing. You’re not simply looking for someone with a wide enough reach, but you’re also looking for someone who fits in nicely with your company’s brand and image. You can do this by considering the influencer’s niche and the specific groups of people who follow them.
It is best then that you and your marketing team build up on the image you want for your company. Identify the values of your company that you want to highlight and the message you want to send out to your target audience. Likewise, it can help that you create a list of criteria for the type of person you would want to work with.
2. Set Clear Goals and Expectations
Collaboration only works when everyone works together on one clear goal. When everyone’s efforts are scattered and all over the place, it might encounter setbacks and delays due to miscommunication. In fact, it may even ruin plans and hinder you from accomplishing goals.
By being open about your expectations from your influencers, you are also giving them ideas of what type of content they can produce for your company’s benefit. Likewise, keeping an open mind on what your influencers expect from you in return can solidify your relationship with them. This initial honesty will, in turn, help maintain the professionalism of the partnership and ensure that both of you are right on track with your marketing plans.
3. Keep Communication Lines Open
The best way on how to collaborate with influencers is by treating them as valued customers instead of just an employee. By constantly engaging with them, you make sure that they stick to their end of the partnership and promote your brand in their channels.
Since your goal for working with them in the first place was to bring authenticity in your brand’s image, you must also keep your relationships with your influencers as organic as possible. This will eventually shine through in their content, making their endorsement more reliable and enticing for your target audience.
4. Use a Social Media Management Tool
Using a social media management tool allows you to streamline your influencer marketing strategies with your overall business plans. Such software will give you the tools you need to monitor and manage social media contents related to your brand. You can also use it to keep track of your influencers.
The various solutions available for managing your social media reputation are diverse. It is essential that you find the ones that offer tools that can connect you to your influencers. CloudSocial, for one, has a feature that lets you monitor social media activities relating to your brand. In this way, you can view what your influencers are saying about your products and services and see how many people were able to interact with that content.
5. Monitor Analytics and Campaign Performance
With the right data, you can devise smart strategies when it comes to influencer marketing. By keeping track of engagement rates, audience metrics, and others, you can determine if your partnership with your influencers are working. It tells you what works and what doesn’t with your current arrangement. In this way, you can avoid wasting precious time, resources, and energies on a collaboration that bears no fruit.
Likewise, data analytics can also help you identify better influencers to endorse your brand. You can use these top productivity software solutions for 2020 to check out their engagement rates, their reach, their niche, their target audience, and many others. Data can also improve your overall influencer marketing statistics by identifying strengths and weaknesses of your partnership as well as the areas that need improvement.
6. More Than Just a Business Relationship
With the rise of the internet, marketers found yet another avenue to reach out to their audience in the most convenient ways possible. However, paid advertisements that simply flash at the margins of a website aren’t enough to capture people’s attention.
Through influencer marketing, your brand can reach out directly to your target audience and build more meaningful relationships with them. The authenticity brought by influencers on your products and services may help also leverage your online reputation.
By keeping these tips in mind, you’re not only ensuring the success of your relationships with your influencers. You are also turning them into an advocate of your brand as well. And like a domino effect, you will also gain the trusts and loyalty of their audience. Until ultimately, you will create an online community and network that will voluntarily promote and advocate your brand.