Social Media Marketing Tool

 4 Ways to Create Value-Based Content for Your Audience

Creating social media content often becomes a complicated and resource intensive job. The reason is the whole strategy of promoting or marketing over social media marketing platforms revolves around content. The social media content has to be eye-catchy and engaging. Even if you use the best social media marketing tool, but if your marketing content does not generate value or fails to entice consumers, then you are likely to lose the game.

In this article, we will share the top 4 tips to create value based content for social media users and increase engagement.

1. Tell a story with your graphics

  • Some people post graphics on the social media marketing platform just because everyone else is posting.
  • Your graphics need to be relevant to the post you have shared and reflect the message.
  • The graphics posted using the best social media management tool should be of high quality and correct resolution, too.

2. Go live on social media

  • Almost every social media marketing tool sharing effective social media marketing tips recommends using realistic content and use videos occasionally. Both of them can help in increasing customer engagement and other metrics.
  • All social media marketing platforms provide a feature to Go live and share a video tutorial, a webinar, a vlog, or just an interactive session. You can also answer questions of your audience or just read their names and comments popping up during your live session.
  • All these can help you engage more followers and get more engagement. You will be able to see improvement in metrics shown in your social media management tool.

3. Interact with influencers

  • Influencers in your industry can help you reach untouched targeted audiences.
  • You can collaborate with influencers to take advantage of influencer marketing.
  • If you do not have a budget to collaborate with influencers, then also you can generate content by interacting with influencers to increase engagement.
  • While posting using a social media marketing tool, you can tag the influencer. Be cautious while tagging as your post may be flagged if that is not relevant. Also, don’t overdo this.
  • You can also leave a comment on the posts shared by the influencers in your industry on any social media marketing platform
  • You can share a post of an influencer and tag the influencer. Add your thoughts along with the post of your influencer. 

4. Take advantage of user generated content

  • The best and cheapest way to create engaging content that your social media audience would love is using UG (User Generated) content.
  • You can run a contest or let users post relevant content on your page.
  • UG content often creates more interest, value, and excitement.


Use the tips shared in this article to create a lasting impact on social media marketing platforms with your content. Do not be monotonous. Keep adding creativity to your content. 

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